Iberostar's Wave of Change
The resort chain aiming for carbon neutrality
Following on from my previous blog post on sustainable tourism I have been doing some research into resorts offering both high end customer experience and ethical and sustainable practices.
One resort chain leading the way in this respect is Iberostar. Since launching their Wave of Change movement in 2018 Iberostar resorts have set themselves some very ambitious objectives around sustainable tourism:
- To have all hotels entirely waste free by 2025
- 100% responsible consumption of seafood by 2025
- Carbon neutral by 2030 (20 years ahead of the industry target)
And they’ve already been free of single use plastic across all resorts worldwide since 2020!
Their movement is based around three pillars:
A circular economy
This refers to a systemic approach to longer and more efficient use of resources and thus avoidance of waste and pollution.
- Designing out waste and pollution.
- Keeping products and materials in use where possible.
- Regenerating natural systems.
Responsible consumption of seafood
- Long term viability of the species (healthy stocks).
- The health of the oceans.
- Support local fishing communities.
Coastal health
- Working to improve the health of coastal ecosystems in their destinations, like coral reefs, mangroves and seagrasses.
- Goal is to have all ecosystems that surround Iberostar properties improving in ecological health alongside profitable tourism by 2030.
- Currently maintain five coral nurseries and a Coral Lab in the Caribbean, in addition to having over 14,000 mangroves and 9,000 coastal dune plants in care.
- Regreening: adding 25% more green space.
Find out more about Iberostar’s Wave of Change movement at:
http://waveofchange.com/
And if this ticks your responsible tourism boxes, get in touch with me to arrange a trip to one of their resorts.
